Kairos, an Ancient Greek word for the right time

Not just any moment, the moment. When the stars align, the bond is strong, and the performance speaks for itself.

That’s the soul of Kairos Horse Feed.
Born from a friendship rooted in mud-splattered boots, midnight stable talks, and a shared love for horses that runs deeper than sport. One of us is a rider, dreaming of a more mindful, educated, and connected equestrian world. The other? A fearless, rock-blond veterinarian who’s as passionate about motorbikes as she is about horses — and who just happens to be trusted by top riders around the globe. From showgrounds in Europe to arenas across the world, she’s the go-to vet for international competition. And honestly? I trust her more than anyone else.
Together, we set out to create something different:
Horse feed that’s performance-driven, rider-minded, and horse-hearted. Feed that’s doping-free, competition-safe, and conveniently sized to slip right into your grooming box.
We started with conversations in the dark, between hay bales and travel bags across the globe, dreaming up formulas that would help horses shine in the arena, not with shortcuts, but with care, science, and soul.
At Kairos, we don’t just feed horses.
We feed trust. We feed connection. We feed that perfect moment when it all comes together because your horse deserves their Kairos.
And yes - we pose like it’s Vogue … but we do horse feed.

Meet the Rock-Blonde Powerhouse Behind Our Feed, Head Of Veterinary Department – Dr. Marilene Sgobba

She may be small in size, but don’t let that fool you—this blue-eyed dynamo packs a majestic punch of veterinary wisdom that has earned the trust of top riders and elite horses from international arenas across the globe. Whether she’s revving her motorbike, steering a boat into the sunset, or delivering cutting-edge care to Grand Prix champions, Dr.Sgobba is the gold standard in equine health.
A fearless free spirit with a stethoscope and steel nerves, she blends science, instinct, and a touch of rebellion into everything she does. Known affectionately in the industry as the “rock-blond vet,” her reputation gallops far ahead of her straight into the winner’s circle.
Together, we’re building a feed brand that reflects her uncompromising standards and wild spirit, designed for horses who dream big and ride hard.

The Visionary in the Saddle – Alfredo Fratella, CEO & Co-Founder

Rider, dreamer, CEO, and a full-blown volcano of ideas, Alfredo is the creative force galloping at the head of our company. With a unique blend of fashion flair, agricultural roots, and a degree in Political Science and International Relations (yes, really), they bring bold vision and global perspective to everything we do.
Equine industry-savvy and trusted by professionals across disciplines, Alfredo rides not only horses,but the waves of change in sport and business. A free spirit with a passport full of stamps and a head full of wild plans, he travels the world chasing the best vibes, the smartest innovations, and the perfect gallop.
Fueled by passion and an unshakable belief in the power of horses, Alfredo is on a mission to shake up the feed game, one hoofbeat at a time.

Daniela Palomba – Head of Sales
From Sky High to Stable Strong

Meet Daniela Palomba, our effortlessly cool, Italo-British Head of Sales who brings jet-set charisma and serious sales horsepower to the team. A former international cabin crew member, Daniela spent years flying above the clouds, and when she wasn’t in the sky, she was in the saddle.
With her multicultural roots, sharp wit, and unstoppable charm, Daniela knows how to connect with people from all walks of life (in multiple languages and probably with a joke). Towering in height, grounded in grace, and always in jeans and a Panama hat she's our Italian soul with global flair.
Now fully grounded and galloping full speed ahead in the equestrian world, Daniela leads our sales department with style, strategy, and a spark that lights up every room, and every arena. She’s the perfect mix of professionalism and personality, and the bridge between our bold ideas and the people who believe in them.